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Apple

Apple Watch Product Image
September 18, 2014
2 min read

Apple Watch and its potential

So the hotly anticipated Apple Watch is now a reality. Many thought Apple might do something drastically different, but they didn’t — their device looks surprisingly similar to prior art in the space from Google and Samsung. It’s a watch with a few productivity functions beyond timekeeping, has almost none of its own onboard sensors (save the HealthKit and activity tracking sensors), and not-too-impressive battery life. The physical constraints of the wristband form factor don’t provide space for making significant innovation beyond the territory of their competitors at this point. If they made it super slim, it’d have less battery life and no sensors. The face can’t be too big, but needs to be big enough to interact with buttons and text. To do anything cool you need radios and sensors, which make it bigger. Marco Arment covers these engineering and design tradeoffs in his excellent write up.

Fulcrum 2.0 For Iphone - screenshot of Fulcrum on iPhone and iPad
October 30, 2013
2 min read

Announcing Fulcrum 2.0 for iPhone and iPad

Over the last few months, we’ve been working hard to bring Fulcrum for iOS to the next level, making data collection even faster and more powerful. The app has been rebuilt from the ground up with tons of features and improvements all around, as well as a whole new refreshed look and feel. Announcing Fulcrum 2.0!