Fulcrum offers a diverse suite of applications specifically designed for the agriculture industry. Here are a few examples to get you started, or use our flexible platform to create custom solutions to address your unique challenges.
Industry
Agriculture
The AI-powered Fulcrum Field Operations Management platform helps agricultural organizations to standardize field data collection, adapt field processes to exact specs, integrate seamlessly with GIS, and bridge the gap between FieldTech and back-office ecosystems.
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Give field teams the Field Operations Management platform they deserve
Run, record, and close out your work in a system that achieves the benefits you need.
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Data quality
Integrated safety
Field efficiency
Explore how the Fulcrum platform cuts costs, improves data reliability, and enables digital transformation.
Platform overviewHarness Fulcrum software for agricultural teams.
Fulcrum provides agricultural software for the farming industry that is designed to improve field operations through streamlined data collection and real-time insights. Our platform helps boost crop productivity by delivering accurate observations on crop conditions and damage, all tracked within defined field boundaries
Harness Fulcrum software for agricultural teams.
Fulcrum provides agricultural software for the farming industry that is designed to improve field operations through streamlined data collection and real-time insights. Our platform helps boost crop productivity by delivering accurate observations on crop conditions and damage, all tracked within defined field boundaries
GIS
Empower your GIS management with advanced geospatial tools for precise mapping and analytical insights, optimizing workflows and ensuring reliable GIS data.
Digital transformation
Drive modernization by digitizing agricultural operations and cutting down on paper-based processes, boosting productivity while increasing operational agility.
IT/CIO
Leverage Fulcrum's scalable and secure platform to integrate field data with existing IT systems, reducing custom development needs and bolstering data security.
Field operations
Streamline your field operations with real-time data collection and communication capabilities, ensuring efficient resource management, farm equipment allocation, and task execution.
How Fulcrum optimizes agriculture field operations
Monitor your crops
Oversee crop conditions and monitoring of crop health by integrating GIS-rich field data collection with sensors and drone footage to enhance precision mapping and detailed agricultural analysis. Conduct thorough crop scouting to assess the health and conditions of your crops, identifying insects and disease symptoms impacting your fields. Photograph any unusual insect species or symptoms, and maintain detailed records of your observations, to effectively manage pest and disease control and minimize economic risks.
Manage your crews
Supervise your field teams with a seamless integration of field operations and office leadership to oversee progress, ensure work consistency, and troubleshoot crop management and current conditions from afar. Enable field teams to deliver real-time updates to farm managers, including precise GIS locations for pesticide, herbicide, and crop management activities.
Safeguard irrigation systems
Inspect and maintain water meters, take moisture readings, and adjust watering schedules, leveraging FieldTech tools such as drones and external sensors. Regularly monitor and document the condition of essential components like ditches, canals, sprinklers, pumps, hoses, and wells, ensuring quick identification of issues with farm machinery for timely repairs and consistent system performance.
Streamline compliance
Simplify the process of meeting food safety requirements by ensuring and documenting adherence to regulations for produce including pesticide application, fertilization, soil management, portable bathrooms, among others. Follow USDA best agricultural practices guidelines to assess and minimize contamination risks by auditing water usage, sewage treatment, manure, municipal biosolids, and more.
Digital transformation
“People who didn’t want to go away from pen and paper and the old way of doing things now come to us and have ideas for apps. They really embraced Fulcrum as a tool to help them.”
Sophie Frohmader, Reporting Manager
Wonderful Orchards
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How agricultural software categories compare
A reference guide to the platforms and systems used by modern field teams
Software platforms are designed to help business domain owners standardize their processes and data, customize those processes and data as business needs change, and integrate with other systems. Each platform serves a distinct purpose, focusing on specialized tasks like accounting, asset maintenance, or deep spatial analysis.
A single organization may rely on a complex ecosystem of software platforms to run their operations, manage finances, and guide their workforce.
Understanding how each system fits into the larger operational picture is essential for maximizing your technology investments and achieving optimal field execution. Below, we describe the platforms that shape the modern enterprise.
| Category | What it does for an agricultural company | Where Fulcrum fits |
|---|---|---|
| Field Operations Management (FOM) | Runs, records, and closes out physical field work | This is Fulcrum |
| Customer Relationship Management (CRM) / Forms tools | Customer records; simple form filling | Fulcrum replaces brittle forms tools at enterprise field scale |
| Enterprise Asset Management (EAM) | Asset registry, work orders, maintenance planning | Fulcrum supplies the observed field conditions EAM decisions depend on |
| Enterprise Resource Planning (ERP) | Finance, procurement, resourcing | Receives clean, structured field records |
| Field Service Management (FSM) | Dispatch and customer-facing work orders | Complementary; Fulcrum handles data-rich asset and compliance work |
| Geospatial Information Systems (GIS) | Spatial system of record and analysis | Two-way integration; field data feeds GIS layers |
| Safety (SMS) / Quality (QMS) | Safety and quality programs | Fulcrum runs the field inspections and audits that feed them |
Field team software and technology glossary
Field Operations Management (FOM)
- What they are: FOM platforms are designed to boost productivity and streamline operations by empowering field teams to standardize, customize, and integrate workflows that include inspections, equipment maintenance, vegetation management, and other widely varied processes. To support field teams in geospatially sophisticated industries such as power utilities, water and wastewater management, and environmental engineering, Field Operations Management platforms require the ability to use and capture point, line, and polygon geospatial information alongside a wide variety of other data — a major functional difference relative to Field Service Management systems.
- About Fulcrum: Fulcrum enables field teams to bring together safety, inspection, maintenance, and other processes into a form they can manage and customize for their own purposes, while ensuring a clean, actionable data flows to and from the office in real-time.
Agricultural Software
- What it is: Agricultural software is the set of platforms used to plan, capture, and manage work in the field, from soil inspections to irrigation equipment maintenance.
- Fulcrum’s role: Fulcrum is the Field Operations Management (FOM) layer: it standardizes how crews collect asset and inspection data, syncs it with your GIS and back-office systems, and applies AI to speed capture and analysis.
Customer Relationship Management (CRM)
- What they are: CRM platforms manage a company’s interactions with current and potential customers, organizing data related to sales, service, and marketing activities. CRM systems such as HubSpot and Zoho CRM are designed to improve business relationships and drive customer retention by centralizing communication history.
- Fulcrum’s role: Fulcrum provides field workers with customer context while enabling them to quickly capture critical data points during a service call or site visit, ensuring the CRM remains updated with the most current customer information.
Enterprise Asset Management (EAM)
- What they are: EAM platforms such as IBM Maximo and Infor EAM manage the full lifecycle of physical assets including acquisition, inspection, maintenance, and disposal. These systems track asset location, condition, and maintenance history critical for compliance and long-term operational health.
- Fulcrum’s role: Fulcrum connects with EAM platforms to provide field teams with critical asset information and to deliver the essential, real-time field data needed to keep the asset records accurate and actionable.
Enterprise Resource Planning (ERP)
- What they are: ERP platforms integrate and manage core business processes, including finance, human resources, supply chain, and manufacturing across an entire organization. An ERP system like SAP, Oracle NetSuite, or Microsoft Dynamics 365 is the backbone of the business, unifying data into a central repository to enable enterprise-wide decision-making.
- Fulcrum’s role: Fulcrum extends the reach of the ERP, providing a flexible mobile layer for collecting operational data from the front lines of the business.
Field Service Management (FSM)
- What they are: FSM platforms are designed to organize and optimize the scheduling, dispatching, and routing of technicians for specific work orders or customer visits. FSM systems such as Salesforce Field Service and ServiceMax primarily focus on the logistics of the service process, ensuring the right person is sent to the right place at the right time.
- How Fulcrum differs: Fulcrum concentrates on the actual execution of work once a team arrives on site, providing field-first digital data capture and process management tools that FSM systems lack.
Forms Automation Tools
- What they are: Forms Automation tools such as GoCanvas and JotForm allow organizations to convert paper forms into simple digital documents for general data collection, typically without advanced features like integrated GIS. These office-centric platforms focus on simple data replication and basic reporting for administrative tasks, and they often don’t have a database of their own that can serve as a central repository for field process data.
- How Fulcrum differs: Fulcrum offers robust, geospatial-aware field process management, going far beyond simple form replacement to enable complex workflows, offline work, and AI-powered data capture.
Geospatial Information Systems (GIS)
- What they are: GIS specialize in the capture, management, analysis, and presentation of geographically referenced data. GIS platforms such as Esri ArcGIS and QGIS excel at producing sophisticated maps and deep spatial analysis, visualizing data relationships and patterns across large areas.
- Fulcrum’s role: Fulcrum provides geospatial context to fieldworkers and helps them accurately capture location-based field data, acting as the bridge that ensures high-quality data flows easily to and from the core enterprise GIS.