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Built for the field

Fulcrum’s vision is to empower field teams with seamless geospatial field data collection software and process management, bridging field-office divides and driving agility for enhanced operational efficiency

Fulcrum Company

Empowering digital transformation

Fulcrum is an industrial-strength, geospatially focused field data collection and process management platform built from the ground up to help field teams address their unique process and data challenges, including:

  • Easily capturing high-quality information unique to field team requirements, especially  maps  (including locations, lines, and areas/polygons)
  • Bridging the gap between field and office data
  • Adapting to changing business needs quickly —  without dependencies  on other teams
  • Increasing process efficiency and compliance

Integrity

We honor our word. We all abide by the same set of rules. We admit to our failures and make things right.

People

We believe in our team and we strive to demonstrate this by providing a challenging and rewarding environment that fosters collaboration and growth.

Passion

We are professionally and personally goal-oriented, driven by success, and by delivering quality solutions to our customers.

Fulfillment

We maintain a conviction that each day we will add meaningful value to the company, community, the industry and science, and most of all, to ourselves.

By the numbers

2011

Fulcrum’s first release

50,000+

Active Fulcrum users

100+

Countries where Fulcrum is in use

172M+

Survey records that have been collected with Fulcrum

72M+

Geotagged photos that have been uploaded into Fulcrum

3.5M+

Signatures collected in Fulcrum

Meet the leadership team

Jim Grady profile

Jim Grady

Chief Executive Officer
Pete Janda

Pete Janda

Chief Financial Officer
Zac McCormick

Zac McCormick

Chief Technology Officer
Tomas Ratto

Tomás Ratto

Chief Marketing Officer

Derek Yammarino

Chief Revenue Officer
Starr profile

Starr Gentile

VP, People Operations
Coleman McCormick

Coleman McCormick

VP, Product Development
Mike profile

Mike Lambert

VP, Product Management
Trey Hyde

Trey Hyde

VP, Engineering
Greg Hunt

Greg Hunt

VP, Operations
Jim Grady profile

Jim Grady

Chief Executive Officer

Jim Grady is a CEO who brings more than 25 years of general management and leadership experience in high-growth technology companies and a strategic focus to drive profitable growth to the Fulcrum platform. Jim was previously CEO of Cellebrite, Inc., a leading provider of cyber/digital intelligence software solutions where he scaled revenue from $18M to $100M while consistently expanding profit margins. Jim holds a BS in Mechanical Engineering from the University of Maine and an MBA from Harvard Business School.

Pete Janda

Pete Janda

Chief Financial Officer

Pete Janda, Spatial Networks’ Chief Financial Officer, brings experience in full company lifecycle, from pre-Series A capital raising and infrastructure build-out to acquisitions and S-1 / IPO liquidity events. Pete has held finance roles at four high-growth technology companies, two of which were in enterprise SaaS, and before joining the tech sector he worked in corporate development, strategy, and investment banking. Pete holds a Bachelor of Science in Electrical Engineering from Columbia University and MBA in finance and entrepreneurship from UCLA’s Anderson School of Business.

Zac McCormick

Zac McCormick

Chief Technology Officer

Zac McCormick is the Chief Technology Officer for the Fulcrum platform. A self-taught software engineer with 15 years of experience developing mobile and SaaS products — the last nine at Spatial Networks — Zac is largely responsible for the platform as it exists today. He previously attended the University of South Florida and worked as an engineer for Mangrove Software (which was later acquired by Asure Software).

Tomas Ratto

Tomás Ratto

Chief Marketing Officer

Tomás Ratto brings over 20 years of marketing and leadership experience to his role as Chief Marketing Officer at Fulcrum. He is passionate about building successful marketing teams and executing data-driven strategies that drive brand growth and success. Prior to joining Fulcrum, Tomás helped build and lead marketing teams at Instructure, Finch, and Carrus, achieving significant milestones such as IPOs, international expansion, round funding, and acquisitions. Tomás holds a BA in Marketing from the University of Utah and an MBA from Weber State University.

Derek Yammarino

Chief Revenue Officer

Our Chief Revenue Officer, Derek Yammarino, brings 25 years of experience in building and scaling global go-to-market teams, including multiple successful acquisitions and IPOs.  His career includes leadership roles at Oracle, New Relic, Yammer, Usermind, and most recently, Striim.  Derek holds a BA from Louisiana State University and an MBA from Southeastern Louisiana University.

Starr profile

Starr Gentile

VP, People Operations

Starr is the Vice President of People Operations, responsible for recruiting, hiring, onboarding, employee engagement and happiness, diversity and inclusion, performance management, benefits and recognition. She was previously an executive recruiter and branch operations manager at Consultis. Starr earned her Bachelor of Arts degree in History from the University of Florida.

Coleman McCormick

Coleman McCormick

VP, Product Development

As VP, Product Development, Coleman McCormick leads product development efforts for the Fulcrum platform. His team is responsible for advancing product roadmaps and aligning the Sales, Marketing, Customer Success, Design, and Engineering teams. Coleman optimizes process design to solve Fulcrum customers’ problems, creating better workflows. He brings 15 years of experience in GIS and Mapping and attended the University of Florida, studying Geography, GIS, remote sensing, and cartography.

Mike profile

Mike Lambert

VP, Product Management

As VP, Product Development, Mike Lambert leads the product strategy for the Fulcrum platform. Mike brings 15+ years as a software product management leader, with hands-on, cross-functional experience in identifying strategic opportunities bringing initiatives into production. His track record for building successful SaaS platforms includes prior experience at Nokia and most recently as Vice President of Product Strategy at PGi. Mike holds a BS in Electrical Engineering from Northwest University and an MBA from Southern Methodist University.

Trey Hyde

Trey Hyde

VP, Engineering

Trey Hyde, VP, Engineering, leads the Engineering team responsible for building the Fulcrum platform with expertise in Agile transformation and driving product quality and process improvement. Trey brings 19 years of experience in software development, generating hundreds of millions in sales for SaaS products at his prior companies — PGi and iMeet Central. Trey attended the University of California, Berkeley, and is a Certified Scrum Master.

Greg Hunt

Greg Hunt

VP, Operations

Greg Hunt brings over 25 years of IT, Services and Revenue Operations leadership experience to his role as Vice President of Operations at Fulcrum. He is focused on delivering operational results with data driven efficient processes and high performing teams. Prior to joining Fulcrum, Greg led Operations teams at Outseer, CRH Building Materials, Earthlink and Dell/EMC. Greg holds a BS in Business Administration from the University of North Carolina at Chapel Hill and his MBA from Texas State University.

Join the team

Interested in joining a group of talented professionals who use the latest technology to make the jobs of field teams easier?

We’d love to hear from you.

View Available Positions

Contact us

Are you ready to streamline mobile data collection and process management, automate workflows, and act on data-driven insights to improve the efficiency and effectiveness of your field teams?

Reach out to us today.

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Newsroom

Fulcrum Launches AI-Powered Field Platform

Built by the field for the field, the new Fulcrum platform delivers streamlined and efficient field operations capabilities for customers across the energy, water, and environmental industries San Francisco, CA, November 12, 2024 – Fulcrum, an industry-leading platform for geospatial field data collection and process management, today introduced its AI-powered field platform. Designed to meet the unique demands of field teams, this innovative solution addresses the fragmented software landscape with its multiple apps that are mere “bolt-ons” to office-based systems, built by and for the office, or homegrown solutions with a high total cost of ownership and inability to evolve. The new platform provides seamless integration between field operations and the office with integrations to leading GIS, EAM, and ERP solutions. By harnessing AI-driven automation, the platform offers a cohesive solution that enhances productivity and adaptability, streamlining workflows, reducing errors, and enabling field teams to quickly respond to changing conditions. It is available today to Fulcrum customers.

Fulcrum Expands GIS Integration with Full Support for Esri ArcGIS Enterprise Deployments

Field Process Management and Data Collection Platform Completes Coverage for Esri Customers San Francisco, CA, October 16, 2024 – Fulcrum, the leading field process management and data collection platform and an Esri Silver Partner, is pleased to announce the full availability of its integration with Esri ArcGIS Enterprise. Fulcrum now provides utility, government, and other organizations that manage their own GIS infrastructure with the ability to connect its field-first data collection platform directly to their ArcGIS Enterprise systems, ensuring higher productivity for their field teams.

Fulcrum Showcases Bi-directional Integration with ArcGIS Enterprise at Esri User Conference 2024

Company to Highlight Record-time Esri Silver Partnership Achievement, Technological Developments at Industry-leading Conference San Diego, CA – July 11, 2024 – Fulcrum, an industry-leading platform for geospatial field data collection and process management, is proudly displaying its commitments to the GIS technology sector at the Esri User Conference 2024. Highlights include the company’s longstanding involvement in field-based data collection and process management, recent dramatic enhancements in platform capabilities, and its new attainment of Silver Partner within the Esri Partner Network.