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Built to lead the field

Fulcrum was born in the field, built by people who knew the work and the tech had to operate side by side. That foundation still drives everything we do.

Geospatial accuracy, AI-backed automation, offline performance. It’s all there. Because leadership in the field demands the right system — and the right people to build it.

Fulcrum does fieldwork differently

Most fieldwork tools treat the field as a last-mile problem. We treat it like the center of gravity. Here’s what that looks like:

  • Geospatial is built in
    Points, lines, polygons are captured natively during the course of the work, not layered in after the fact.
  • AI that fits the work
    Artificial intelligence in Fulcrum is field-ready, voice-driven, logic-aware — and already deployed and delivering.
  • No-code means no bottlenecks
    With Fulcrum, business users build what they need, and ops leaders make changes on the fly.
  • Offline isn’t a feature
    It’s the baseline. Everything works, even when the signal drops.
  • The platform is the system
    No stitching together apps and no duct tape. Fulcrum runs the entire operation, cleanly.

This is fieldwork the way it should have been all along. We just built it that way from the start. 

Most systems treat the field as a last-mile problem. We treat it like the center of gravity. Here’s what that looks like:

  • Geospatial is built in
    Points, lines, polygons, captured natively, not layered on after the fact.
  • AI that fits the work
    Field-ready, voice-driven, logic-aware. Already deployed. Already delivering.
  • No-code means no bottlenecks
    Business users build what they need. Ops leaders make changes on the fly.
  • Offline isn’t a feature
    It’s the baseline. Everything works, even when the signal drops.
  • The platform is the system
    No stitching together apps. No duct tape. Fulcrum runs the entire operation, cleanly.

This is fieldwork the way it should have been all along. We just built it that way from the start.

Empowering Digital Transformation

What we value

We hire, build, and lead with these principles.
They guide how we work, how we grow, and how we deliver for our customers.

Impact Proactivity Curiosity Proactivity Teamwork
Impact
Impact

Impact

Support the user, back the team, and let the business show the outcome.

Proactivity
Productivity

Proactivity

Move fast, surface ideas early, and keep improving through feedback, iteration, and ownership of outcomes.

Curiosity
Insights

Curiosity

Dig into the why behind the work, the customer need, and the decisions that drive our direction.

Proactivity
Candor

Candor

Be direct, say what’s true, and trust that honesty helps us move faster and work better together.

Teamwork
Teamwork

Teamwork

Work as one team. Align goals, support each other, and pull the rope in the same direction.

Built for the field. Proven over time.

From the first deployment to enterprise-scale AI, Fulcrum’s been leading the charge.

Fulcrum officially launches

2011

Mobile data collection platform debut with a focus on usability, flexibility, and field customization

Origins of Fulcrum

Fulcrum developer API

2012

Release of Fulcrum API allowing developers to integrate Fulcrum into own platforms

Fulcrum launches developer API

Layers and location tools

2014

Visualize custom map layers in the web app and quickly find places with new search and locate features

Layers and location tools

Fulcrum data events

2016

Embed custom code and fully tailor form behavior with event-based triggers and in-app automation

Intro to Fulcrum data events

SOC 2 compliance achieved

2021

Validate data security with independent SOC 2 Type 1 certification

Fulcrum SOC 2 compliance

Esri SDK integration

2023

Bring advanced GIS lines, polygons, and layers into Fulcrum field apps in real time

Advanced Esri integration

Fulcrum named Esri Silver Partner

2024

Fulcrum is promoted to Silver status within the Esri Partner Network

Fulcrum named Esri Silver Partner

AI-powered field platform announced

2024

Launch of next-gen platform with AI-driven automation to streamline and modernize field operations

Launch of AI-powered platform

Audio FastFill launch

2025

AI-powered voice-to-form feature converts natural speech into structured data in real time

Fulcrum releases Audio FastFill

AI that sees, guides & acts

In progress

From photo-based data capture to real-time task guidance and hands-free support, Fulcrum’s AI is evolving to work alongside your team.

Fulcrum Vision for the Future
 

Say hello to your new field partner

Fulcrum is turning AI into a field-ready partner: one that listens, adapts, and acts in the moment.

Our vision

Meet the team

Jim Grady

Jim Grady

Chief Executive Officer

Jim Grady is a CEO who brings more than 25 years of general management and leadership experience in high-growth technology companies and a strategic focus to drive profitable growth to the Fulcrum platform. Jim was previously CEO of Cellebrite, Inc., a leading provider of cyber/digital intelligence software solutions where he scaled revenue from $18M to $100M while consistently expanding profit margins. Jim holds a BS in Mechanical Engineering from the University of Maine and an MBA from Harvard Business School.

More about Jim
Pete Janda

Pete Janda

Chief Financial Officer

Pete Janda, Spatial Networks’ Chief Financial Officer, brings experience in full company lifecycle, from pre-Series A capital raising and infrastructure build-out to acquisitions and S-1 / IPO liquidity events. Pete has held finance roles at four high-growth technology companies, two of which were in enterprise SaaS, and before joining the tech sector he worked in corporate development, strategy, and investment banking. Pete holds a Bachelor of Science in Electrical Engineering from Columbia University and MBA in finance and entrepreneurship from UCLA’s Anderson School of Business.

More about Pete
Starr Gentile

Starr Gentile

VP, People Operations

Starr is the Vice President of People Operations, responsible for recruiting, hiring, onboarding, employee engagement and happiness, diversity and inclusion, performance management, benefits and recognition. She was previously an executive recruiter and branch operations manager at Consultis. Starr earned her Bachelor of Arts degree in History from the University of Florida.

More about Starr
Mike Lambert

Mike Lambert

VP, Product Management

As VP, Product Development, Mike Lambert leads the product strategy for the Fulcrum platform. Mike brings 15+ years as a software product management leader, with hands-on, cross-functional experience in identifying strategic opportunities bringing initiatives into production. His track record for building successful SaaS platforms includes prior experience at Nokia and most recently as Vice President of Product Strategy at PGi. Mike holds a BS in Electrical Engineering from Northwest University and an MBA from Southern Methodist University.

More about Mike
Trey Hyde

Trey Hyde

VP, Engineering

Trey Hyde, VP, Engineering, leads the Engineering team responsible for building the Fulcrum platform with expertise in Agile transformation and driving product quality and process improvement. Trey brings 19 years of experience in software development, generating hundreds of millions in sales for SaaS products at his prior companies — PGi and iMeet Central. Trey attended the University of California, Berkeley, and is a Certified Scrum Master.

More about Trey
Greg Hunt

Greg Hunt

Chief Operating Officer

Greg Hunt brings over 25 years of IT, Services and Revenue Operations leadership experience to his role as Chief Operating Officer at Fulcrum. He is focused on delivering operational results with data driven efficient processes and high performing teams. Prior to joining Fulcrum, Greg led Operations teams at Outseer, CRH Building Materials, Earthlink and Dell/EMC. Greg holds a BS in Business Administration from the University of North Carolina at Chapel Hill and his MBA from Texas State University.

More about Greg
Tomas Ratto

Tomás Ratto

Chief Marketing Officer

Tomás Ratto brings over 20 years of marketing and leadership experience to his role as Chief Marketing Officer at Fulcrum. He is passionate about building successful marketing teams and executing data-driven strategies that drive brand growth and success. Prior to joining Fulcrum, Tomás helped build and lead marketing teams at Instructure, Finch, and Carrus, achieving significant milestones such as IPOs, international expansion, round funding, and acquisitions. Tomás holds a BA in Marketing from the University of Utah and an MBA from Weber State University.

More about Tomás
Derek Yammarino

Derek Yammarino

Chief Revenue Officer

Our Chief Revenue Officer, Derek Yammarino, brings 25 years of experience in building and scaling global go-to-market teams, including multiple successful acquisitions and IPOs.  His career includes leadership roles at Oracle, New Relic, Yammer, Usermind, and most recently, Striim.  Derek holds a BA from Louisiana State University and an MBA from Southeastern Louisiana University.

More about Derek

Ready to chat?

Join The Team

Join the team

Interested in joining a group of talented professionals who use the latest technology to make the jobs of field teams easier?

We’d love to hear from you.

Contac Us

Contact us

Are you ready to streamline mobile data collection and process management, automate workflows, and act on data-driven insights to improve the efficiency and effectiveness of your field teams?

Reach out to us today.

Our Investors

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Spatial Networks Inc. is the maker of Fulcrum

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Newsroom

Stay up-to-date with the latest news, updates, and announcements. Visit the Fulcrum Newsroom for press releases.

Newsroom

Fulcrum Announces Strategic Vision for Agentic AI to Redefine the Future of Fieldwork

New roadmap introduces intelligent, hands-free operations powered by Agentic AI, setting a bold new standard for productivity, safety, and compliance in critical infrastructure industries San Francisco, CA — July 15, 2025 — Fulcrum, the AI-powered field process management and data collection platform, today unveiled its long-term strategic vision for Agentic AI — a groundbreaking approach that will transform fieldwork into a truly hands-free, AI-guided experience. This vision aims to equip field-focused companies with the platform they need to proactively meet the challenges of surging demand, grid reliability and resiliency, a transitioning workforce, regulatory pressure, and workforce productivity — all while improving operational efficiency, productivity, and safety.

Fulcrum Announces Strategic Partnership with GeoMarvel to Enhance Field Operations with Advanced Geospatial Solutions

San Francisco, CA – March 4, 2025 – Fulcrum, an industry-leading platform for geospatial field processes and data collection, today announced a strategic partnership with GeoMarvel, a leader in geospatial technology, GIS consulting, and cloud-based solutions. By combining Fulcrum’s advanced field data capabilities with GeoMarvel’s expertise in geospatial intelligence and application development, this partnership delivers a seamless, more efficient way for organizations to capture, analyze, and act on critical field data.

Fulcrum Audio FastFill: A First-of-Its-Kind AI Innovation

AI-Powered Solution Requires No Training, Saves Time, and Boosts Productivity for Field Teams San Francisco, CA – February 12, 2025 – Fulcrum, the leader in field process and data collection platforms, announces the launch of Audio FastFill, the industry’s first voice-powered, multi-field AI data collection tool. This groundbreaking innovation redefines field productivity by allowing users to dictate forms naturally, with the system understanding and accurately populating complex fields including buttons, picklists, and conditional elements.