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Full Support for App Icons

November 7, 2014

The latest updates to the Fulcrum Android and iOS mobile apps include some great new functionality that we are excited to announce. While every update includes subtle improvements, behind-the-scenes performance enhancements, and bug fixes, this release includes some great new features for truly customizing your mobile apps.

Mobile App Icons

Back in August we released the App Dashboard page for the Fulcrum web admin interface. This update allowed you to upload a custom image or logo for each of your apps. We are happy to announce that these images are now available from the mobile app selector as well. After upgrading to the latest version of the app, be sure to sync with the server to pull these images down to your device.

App icons allow you to associate your full logo and brand identity, which is now exposed to your mobile users. This is great for folks using Fulcrum as the mobile component to an enterprise GIS or asset management system, which may be utilized by customers outside of the administering organization.

Mobile App Icons

In addition to the branded app icons looking cool, here are some other benefits:

  1. Brand recognition: Consistently using your brand icons across all your marketing materials, products, and services can help customers easily identify your brand and distinguish it from competitors. This can help build brand recognition and loyalty over time.
  2. Professionalism: Incorporating your brand icons into your products and marketing materials can help create a consistent and professional look and feel. This can help establish trust and credibility with customers, who are more likely to do business with companies that appear professional and trustworthy.
  3. Marketing consistency: Using brand icons on everything ensures that your branding is consistent across all channels, including digital and physical media. This can help ensure that your messaging and visuals are aligned and that you are communicating a consistent message to your customers.
  4. Emotional connection: Brand icons can evoke emotions and associations in customers, creating a stronger connection between the brand and the customer. A well-designed and recognizable brand icon can help customers feel more positively about your brand and create a more memorable impression.
  5. Differentiation: A unique and recognizable brand icon can help set your brand apart from competitors and make it more memorable to customers. This can help you stand out in a crowded market and attract more customers to your brand.

Overall, incorporating your brand icons into your products and marketing materials can help build brand recognition, establish professionalism, ensure consistency, create emotional connections with customers, and differentiate your brand from competitors.

‍We’d love to hear how you are taking advantage of this new functionality and we’re always looking for new ideas, so send your feature requests to support@fulcrumapp.com