Logo preload
close Logo

Store audits and marketing surveys with Fulcrum

August 17, 2020

Using Fulcrum digital inspection software to optimize your retail operations

Retail store audits can be extremely valuable market research tools for understanding the sales environment for products in brick-and-mortar sales environments. Understanding patterns of customer service, product placement within store footprints, standards for stocking procedures, and competitive product analysis. This can help better understand several layers of the merchandising / retail process.

  • Improving your sales strategy – Where your product sits within the store? End caps? Upper shelves?
  • Understanding the sales environment itself – Is this store the right place for the product?
  • Competitive landscape – Where are competing products placed in the store? How do prices compare?

Gaining real insight into the natural state of the retail space requires the right tools. These tools should collect accurate information quickly and easily, minimizing disruption to staff or customers. Today, Fulcrum is employed for various types of store audits worldwide. For example, it aids in competitive pricing analysis, monitoring standards and practices, analyzing product launches, and conducting store inventories.

Screenshot of Fulcrum store audit app on mobile device - Store audits and marketing surveys with Fulcrum

Benefits of field data collection software

Using digital inspection software to perform retail store audits can provide several benefits over traditional paper-based audits, including:

  1. Improved accuracy. Digital inspection software can reduce human error by automating data entry and eliminating the need for manual calculations.
  2. Real-time reporting. Digital inspection software can provide instant access to audit results and allow for real-time reporting, which can help retailers quickly identify areas for improvement and take corrective action.
  3. Increased efficiency. Digital inspection software can streamline the audit process by eliminating the need for paper forms, reducing the time needed to collect and process data, and automating report generation.
  4. Enhanced data analysis. Digital inspection software can provide more detailed and granular data than traditional paper-based audits, making it easier to identify trends, track performance, and measure the impact of corrective actions.
  5. Improved collaboration. Digital inspection software can allow for remote collaboration between auditors and other stakeholders, such as store managers and head office staff, which can improve communication and ensure that issues are addressed promptly.

Overall, using digital inspection software can help retailers perform more efficient and effective audits, improve data accuracy and analysis, and enhance collaboration between stakeholder

If you conduct marketing surveys or retail audits, grab a free trial account to try out Fulcrum today.

Check out our Store Audit App for an example of what this looks like in action!