No, really: AI is already in the field

Field crews have earned their skepticism. Years of “next big thing” software that couldn’t survive a rainstorm or a dead cell zone will do that. So when AI enters the conversation, the eyerolls begin anew. 

But AI is now capable of real workflows in field operations. The gains are showing up in everyday ops where crews still juggle paper forms, half-synced tablets, and institutional knowledge that lives in one person’s head. 

This Energy Central on-demand session focuses on what field teams can actually do with AI in the field right now, using the data and tools they already have. 

Key topics

• Where AI is delivering measurable results in field inspections, asset reporting, and crew coordination today. 
• How to extract value from the data you’re already collecting — even the messy, inconsistent stuff. 
• What AI agents can realistically handle in field workflows and where they fall short. 
• A framework for layering AI into existing processes without blowing up what works. 
• How to build internal buy-in and a phased rollout that earns trust from the people actually using it.

Speakers

Jake Freivald
Vice President, Product Marketing
Fulcrum

Jake Freivald’s twenty-five-year career in software has covered multiple technology specializations with a focus on data management and analytics. He places particular emphasis on helping business people understand the practical requirements of modernization. He has a B.S. in Electrical Engineering from Cornell University and lives with his family on Long Island, NY.

Brian Hurst
Global Power & Utilities Leader
Slalom

Brian Hurst is visionary senior executive with a proven track record in driving customer experience innovation, optimizing operations, and spearheading digital and AI transformation initiatives. He applies cutting-edge technology to enhance customer satisfaction while increasing revenue and operational efficiency. Widely recognized as an industry thought leader, with insights featured in prominent publications and forums, including the New York Times, IEEE, AEIC, Zpryme, T&D World, Utility Analytics Institute, and EPRI.

Alex Macksoud
Moderator
Content Write Now
Alex Macksoud is a freelance copywriter whose passion is helping organizations thrive through great marketing. His current clients range from cultural institutions like the Detroit Zoo, to industry communities like Energy Central, to creative agencies like Identity.