If you’ve visited the Fulcrum website recently, you’ve probably noticed our updated look. In addition to new animations and graphics, we’ve also streamlined how the site works, allowing visitors to easily navigate the site to quickly find what they’re seeking.
Probably the biggest change is in how we’ve streamlined the customer journey to suit individual industries, roles, and use cases. We’ve made each of these pages a one-stop shop for relevant material, thought leadership pieces, and best practice shares to make each website visit more intuitive and productive.
For example, an electrical utility team leader can open the Utilities industries tab, and discover exactly how Fulcrum field inspection management provides solutions, such as how to improve crew safety, or reduce the threat of wildfires. The visitor will be directed to a success story from our amazing client, RAM Utilities, along with other resources that are directly applicable to concerns of utility companies. And this is all on one page, without ever having to crawl the site, looking for relevant information.
We have the same experience in place for Use Cases (OHS and Data Collection, to name a couple) as well as Roles (GIS, Safety, Quality, and Field Operations). On each page, there is specific information as to the challenges faced by each role or use case, along with resources to show how the Fulcrum solution can help.
Finally, we’re excited to introduce two new “overlap” categories – Construction Safety and Construction Quality – that reflect Fulcrum’s deep commitment to the construction industry.
We spent a lot of time thinking through the changes to our website to make it easier to navigate, and more fun to explore. We hope you’ll take a moment to have a few clicks around – and share it with a colleague!
About the author
Jim Grady is a CEO who brings more than 25 years of general management and leadership experience in high-growth technology companies and a strategic focus to drive profitable growth to the Fulcrum platform. Jim was previously CEO of Cellebrite, Inc., a leading provider of cyber/digital intelligence software solutions where he scaled revenue from $18M to $100M while consistently expanding profit margins. Jim holds a BS in Mechanical Engineering from the University of Maine and an MBA from Harvard Business School.
